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Who buys labelled data — and what they check first

AI companies evaluate annotated datasets for different uses. Match the evidence you prepare to the use case: training, specialist fine-tuning or held-out evaluation.

Read the guide
Useful specialist data → Rights & quality evidence → Buyer-specific fitThree connected layers illustrate how useful data and documented rights and quality must match a buyer’s intended task; no price is implied.
Useful specialist dataRights & quality evidenceBuyer-specific fit

Buyer categories

CategoryTypical interestFirst diligence question
Foundation-model developersBroad or specialist training and evaluation dataProvenance and licence scope
Vertical AI companiesDeep domain labels (health, legal, industrial)Expert qualification of labellers
Robotics developersTrajectory and instruction dataFormat and embodiment metadata
Data marketplaces and intermediariesResellable inventoryRight to sublicense
Research groupsEvaluation setsDocumentation and permitted use

Common deal blockers

  • Unclear ownership of labels made by contractors.
  • Personal data without documented lawful basis (EUR-Lex).
  • Upstream licences with non-commercial terms (Creative Commons).
  • No documentation of collection methods (Gebru et al., arXiv:1803.09010).

Match the offer to the buyer’s task

A large corpus is not automatically a useful one. Describe the decision each label supports, the cases it covers and the conditions under which a buyer could test it. An evaluation-only offer needs a different access and exposure policy from a training licence. Keep the use case explicit before discussing delivery or commercial terms.

Have an annotated dataset or specialist expertise?

Tell us what you own, how the labels were reviewed and which rights you can license. A short overview of your dataset or annotation business is a useful place to start.

Prepare for a licensing conversation